Momentum Spark
Social media strategy, content creation, and sponsor outreach for a student-led pitch competition at Douglas College. Built from scratch, executed in a single semester.
Overview
Role
Social Media & Marketing
Location
Douglas College, NW
Platforms
Instagram, LinkedIn
Date
April 14, 2026
-
15K+
Views across platforms
-
$4K
In sponsorships secured
-
126
LinkedIn followers from zero
-
67%
Instagram
growth
The challenge
Momentum Spark had no existing audience and a very limited budget. As part of the organizing team, I was responsible for building brand awareness from scratch, attracting sponsors, and driving event sign-ups for a live pitch night targeting students, faculty, and local industry guests.
What I created
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What I created *
Paid media
Meta ad campaign on a minimal budget, resulting in 25 event sign-ups.
Carousels & static posts
Sponsor thank-you posts, event promotions, and team spotlights across Instagram and LinkedIn.
Sponsor outreach
Designed a sponsor proposal, wrote and coordinated outreach communications that contributed to nearly $4,000 in secured sponsorships.
Reels
Conceptualized and produced multiple Reels, two of which became the highest-performing content on the account during the campaign period.
